Our Story

At A Bag Concept, we believe bags should do more than just carry your things—they should carry meaning.

an architectural designer turned handbag designer

Meet the founder, Madilyn DuBois.

Our story began with a deep belief that thoughtful design can change lives. While designing healing spaces in hospitals, Madi saw how impactful the built environment could be. Her professional journey took her to Denmark in fall 2022 to study innovative architecture for those suffering from mental health. This endeavor led her to London in summer 2024 to speak at the European Healthcare Design Conference at the Royal College of Physicians and advocate for quality design amongst this patient population.

This is when she met her handbag supplier whose commitment to quality, sustainability, and intention matched her own. That chance meeting in the heart of London became a calling, and A Bag Concept was born.

We are still developing our philanthropic initiatives surrounding pediatric mental health and women's health. We love to hear from our customers, so please feel free to send us a message with your thoughts and ideas.

OUR PROMISE

Quality Craftsmanship

We create handbags for modern women who need style, function, and purpose in every step they take.

Each bag is crafted with intention—machine-washable, convertible, elegant, and ethical.

OUR ETHOS

Purposeful Functionality

Whether you're running to a meeting, traveling across time zones, or juggling everyday chaos, our bags are designed to move with you—not against you.

We design for the woman who wants to live with less fuss and more freedom. The woman who doesn’t want to switch bags five times a week.

GIVING BACK

Supporting Those Who Supported Us

We give so much credit to our small business community for helping our brand get this far. To show our gratitude, we are featuring some of our favorite small businesses here. Click to learn more about inspiring women who are building one-of-a-kind brands.

To the woman who believes fashion should be functional, and that style can drive change.

A Bag Concept is for you.

A Brand that Stands for More

  • Empowerment

    We support and uplift women in the workforce through our products and community.

  • Sustainability

    Our machine-washable poly-wool blend bags reduce waste and promote eco-conscious living.

  • Community Connection

    We are founded in Woodstock, GA and continue to foster our community and customer base there through local pop-ups.

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