A smiling woman wearing a black hard hat and a high-visibility safety vest stands in front of a large construction site with a building under construction in the background.

architectural designer turned handbag designer

Meet the Founder, Madilyn Moore

Madilyn has always believed that quality design has the power to change lives. Previously an architectural designer specializing in psychiatric spaces, Madilyn spent years designing environments with a singular belief: that thoughtful form can change how people act and feel. She approached every floor plan with that intention — understanding load-bearing structure, human circulation, and the way light moves through a space. When she encountered a handbag supplier in London whose craftsmanship aligned with her values, she applied that same design language to the bag: elevating the silhouette, refining the geometry, and adding the signature structural knot that would become ABC's defining detail.

Design, at its best, makes our lives better. That is what Madilyn has always built; The original knot bag is made to seamlessly wear 3 ways with ultimate comfort, the clutch is designed for multi-purpose use, and the tote is soft and seamless to roll up for packing on the go.

For Women who do it all

Our Mission

We're not here to make you feel capable. You already are. You're the woman who does it all, and you need a bag that does it with you.

Our mission is to simplify women’s lives with well-crafted, timeless, machine-washable handbags that can be worn from day to night, office to wedding, and everywhere else inbetween.

One Bag, Every Moment

Our Vision

Our vision is to uplift women through elevated handbags that seamlessly integrate into all facets of their life, so they can live with less fuss and more freedom without changing bags five times a week.

Whether you're running to a meeting, traveling across time zones, or juggling everyday chaos, we want your ABC bag to be the easiest decision you make in your day, leaving room for the moments, people, and decisions that actually deserve your attention.