Our story began with a deep belief that thoughtful design can change lives. While designing healing spaces in hospitals Madi, our Founder, saw how impactful the built environment could be. Her professional journey took her to Denmark in fall 2022 to study innovative architecture for those suffering from mental health. This endeavor led her to London in summer 2024 to share her findings at the European Healthcare Design Conference (pictured) and advocate for quality design amongst this patient population.

This is when she met her handbag supplier whose commitment to quality, sustainability, and intentional design matched her own. Her chance meeting in the heart of London became a calling, and A Bag Concept was born.

At A Bag Concept, we specialize in creating functional, beautiful, and reusable bags for those who navigate diverse aspects of life – from brunch to boardrooms and the airport to yoga. Our designs are intentionally crafted with the core needs of the end-user in mind, blending quality and practicality with aesthetic appeal.

Since its inception in fall 2024, A Bag Concept has firmly planted its roots in Georgia, including being awarded a Best of Georgia recognition by Georgia Business Journal. We've participated in over 100 farmers markets and pop-ups around the state, establishing key partnerships with local boutiques, salons, wineries, and coffee shops. As we scale our brand, we remain committed to giving back to the community that has supported us from the beginning. We have donated thousands to Georgia organizations including Toasting Tanner Foundation, Charlie's Army Foundation, LiveSafe Resources, 10 Women of Hope, and Furnish with Love, while defining our more permanent philanthropic initiatives.